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In 1978, Minas Gerais's TV Alterosa became one of SBT's broadcast-affiliate networks, the first affiliate station for the channel.

Some later affiliates were adopted from Rede Tupi after its closure on July 18, 1980 by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions.

SBT was created, launching on August 19, 1981 but using the TVS name until 1990 for some of its stations.

In 1962 (when he began his first TV program), Silvio Santos produced his own programs on Tupi, TV Paulista and on Rede Globo beginning in 1965.The official launch of the network on August 19, 1981 also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the American Broadcasting Company) and dual branding (SBT being the official name of the network while TVS being the station branding in its 3 founding stations), and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city.The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS).The new channel debuted on May 14, 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first Scanimate idents and promos for the channel - making it a pioneer station in the country when it came to computer animation.

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